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Check out the latest news and views at Montpellier 

Make your consumer brand fly during the Covid Era!

A year ago, few people had heard of Covid-19. Now we live in a changed world. “Lockdown”, “Isolating”, “Shielding”, “Social Distancing”… these newly coined terms have become everyday parlance. Look around you and what you see would also have been unrecognisable in 2019. Now it’s the norm to see people out and about in masks,…

How to nurture visitors and convert hits into leads

How to nurture visitors and convert hits into leads With COVID-19 expected to continue imposing disruption on trade shows and face-to-face events for many months, business growth rate now relies on the strength of a company’s online presence more than ever. Roger Taylor, creative director at award-winning Montpellier PR, explains how content converts hits to…

How to build an enduring brand

Many brands come and go with whatever the current trends are, but solid foundations require an enduring brand. Examples of brands which have endured over the years are rarer, but equally, these are the ones you know and trust, for exactly that reason. Over fifteen years ago Montpellier designed a new brand for the Maldives…

Are virtual internships the way ahead?

Covid-19 has done a real number on the economy, hasn’t it? With high streets closed and everyone holed up in their homes, the economy contracted 20.4% between April and June this year – the first time there’s been a recession since the crash of 2008.1 Recent graduates face a brick wall where a road should…

We must all adapt and find our place in a new world

  It is perfectly obvious to anyone that business leaders are currently navigating uncharted waters as never before. The COVID-19 pandemic has ushered in a period of extreme uncertainty and financial pain to businesses across all industries, both large and small. As well as managing resultant disruption to professional and personal lives, most business leaders…

Montcast Episode #2 – Discussing visual content during COVID-19 with Edward Loades

Recorded remotely during the COVID-19 pandemic lockdown, Montcast interviews Edward Loades of Black Cliff Media on what can be achieved through video content and animation, when the option to film does not necessarily exist.     Hosted by our lead audio-visual content creator and PR account manager, Dan Burton, Montcast hosts interviews with PR and…

In times of crisis, digital communication is critical

We are living in extraordinary times. There has not been a world-wide disaster like COVID-19 in most people’s living memory. It’s led to a public health crisis, and to what extent it will affect the global economy remains a worrying unknown. What is clear, however, is that face-to-face marketing and communications, such as launch events…

How millennials are driving a healthcare revolution

Facing pressure from an ageing population and the recent coronavirus (COVID-19) outbreak, the healthcare landscape is, as it always does, adapting to change. The knowledge and skills of tech-savvy millennials, who have grown up alongside the rise of the smartphone, social media and almost any service being available online, fuels the growing HealthTech sector, predicted…

Do we want to be private or safe?

It has been proposed that Ofcom will hold social media companies to account for potentially harmful content on their platforms. This follows two recent terror attacks in London and the UK government’s aim to tackle terror threats and extremism, including the ‘influence’ of harmful and extremist content being posted and shared on social media platforms….

What harm could a ban on facial recognition do? 

Integration of new technologies is usually swathed in scaremongering and controversy, but facial recognition has had more than its fair share. After more than two years of a global heated debate, the European Commission is now considering a ban on the use of facial recognition in public places for up to five years.  Guy Woodcock,…

Could podcasts be the next PR goldmine?

Fifteen years ago, above a Californian pizza shop, history was made. YouTube took its first steps into the world. From a small acorn, it has grown into the world’s largest online video search engine, with an audience of some 2 billion-plus monthly users.   And those users are posting content about literally everything from instruction videos…

Montcast Episode #1 – From the boardroom

Welcome to Montcast; the new podcast courtesy of Montpellier. Hosted by our lead audio-visual content creator and PR account manager, Dan Burton, Montcast will delve into the issues faced by the PR industry, host interviews with journalists and influencers, and shed light on key topics with PR and communications. In this first episode, Dan interviews…

How the cloud can help your business fly

It’s 7pm and dark outside. You’re struggling to type by the poor light of streetlamps filtering through the window. The phone has been ringing off the hook all day, you haven’t had a chance to eat since breakfast and you should have gone home two hours ago. But you haven’t finished updating your spreadsheet and,…

He hid, he’s found, he’s banned from every ground

Facial recognition is under the microscope again, after football fans and civil liberties groups have criticised its deployment at the upcoming Wales derby between Cardiff City and Swansea City this Sunday. Most football fans turn up to enjoy the match and have a good time. Some may have a bit too much to drink and…

Does your PR strategy include SEO? Here’s why it should.

Good content and outreach are the pillars of both an effective PR and SEO strategy, so it naturally follows that these two disciplines should be made to work hard together. Which SEO tactics should PRs be using to produce stronger content and deliver optimum results for our clients? Our creative director and SEO expert, Roger…

12 Days of Christmas

We love great marketing campaigns, and Christmas is arguably the most challenging time of year for brand marketing, with everyone cramming in to get a slice of the turkey. Some brands have become synonymous with Christmas, massively increased sales with clever campaigns and created adverts so popular that their release has become a highly-anticipated event....

Could deepfake threaten public relations?

Deepfake may be the newest threat on the horizon to PR and media relations. We have previously discussed other threats from our fast evolving digital sphere to the integrity of our industry, including fake news, mistrust in social media and manipulative algorithms. The rise of deepfake is the final piece in an increasingly complex puzzle…

Gold, or a ‘nugget of purest green’ – are the mathematicians taking over?

Up until recently we were all networking. Now, we are ‘internetworking’. A recent trip to Digital X 2019 in Cologne, and the opening speech from Deutsche Telekom’s CEO Tim Hoettges, got me thinking. He rightly pointed out that Millennials, Gen Y and Z are buying differently. They spot greenwashing a mile (or 1.60934 km) off…

The constant innovation of the modern age is shaping public relations and communications, but for better or worse?

Today, the ways in which we can communicate our clients’ mission and value proposition are endless, but when news spreads fast and wide, stories can hold less meaning. The rise of social media over the past 20 years means that we can now reach our clients’ target audiences wherever they are in the world, at…

It’s all about the Journey

The language we choose to describe our business and its proposition is paramount to attracting the right clients, workforce, investors and other stakeholders who will be important to our future success.  The same applies to non-profit making organisations whose support base is vital to their ongoing objectives and reputation. In the digital age of online…

Bill Gates: The Man Who Made People Care

Ten years ago, Bill Gates spoke about the malaria epidemic in his TED talk, Mosquitoes, Malaria and Education. Why is that talk so significant? Because, in it, Gates makes a prediction that has very recently come true – that we would finally have a working vaccine against malaria. He also reveals the key to his…

Step back in time…

Step Back in Time… To celebrate 50 years of the PRCA, we’ve taken a look back at how PR has changed throughout the decades. From the nostalgic glamour and lavish parties of the 1970s to the coffee-chugging digital age, we present 50 years of PR. Which decade would you rather work in? 70s 80s 90s...

How less can be more in the era of TMI

We live in an age of oversharing. Social media is an endless stream of information and opinion – much of it utterly disposable. With more ways than ever of communicating, we can all feel the pressure to take part. When Mies van der Rohe coined the phrase less is more back in the 1940s, he…

Could Healthcare Be The First Industry To Have AI “Colleagues”?

AI systems detecting cancerous tumours and robots assisting surgeons in operating theatres sounds like a scene in a science-fiction film; but, in less than a decade, this could become reality. The healthcare industry is slowly, but surely, heading for digitalisation as governments and medical experts recognise the potential of AI in saving lives. At the…

Branding: aren’t we all trying to be Kim?

Brand identity is important: a recognisable name and image. Something that stands out and is easy to remember, but that doesn’t mean your identity has to be set in stone. Kim Kardashian West is one of the most recognisable names in the world. From a sordid reputation to a family friendly star. From modern day…

Focus on people to nurture growth

Here at Montpellier, we are all about people and the stories they tell: our wordsmiths strive to capture our clients’ personalities and vision and we always consider the audience that our words will reach; our designers capture the narrative journey of a brand in an image. So when we all got together for our “vision…

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