At this time of year, we tend to get excited by TV Christmas ads and decorations from leading designers and brands. Something else that we as creatives look forward to is the announcement of Pantone Color of the Year by the Pantone Color Institute.

The colours are selected by Pantone’s expert colour stylists and trend forecasters, with the intention to serve as an inspiration to the creative fields in developing design ideas.

Earlier this month, it was announced that 18-1750 Viva Magenta will be the official Pantone Color of 2023. Viva Magenta is a shade naturally embedded from the red family, a vibrant and bold shade of pink that radiates confidence and energy. It has the ability to inspire creativity and embrace joy to its audiences, as well as encouraging self-expression and experiment free from limitations. It is a perfect colour choice for designers who wish to showcase a bold statement in their artwork.

Viva Magenta has an additional ability to bring a sense of fun and inspiration to our life, helping us to develop our inner strength. Handy for today’s technology-focussed era.

Overall, Viva Magenta inspires and motivates individuals as they navigate the challenges of the modern world, welcoming in creativity and uniqueness. Keep an eye out for it in graphic design this coming year!