Multimedia experience in your website

Now more than ever a business’s website is one of the first points of contact for many people. First impressions are crucial in any situation and your website has to provide a premium user experience as one of the most impactful extensions of your brand.

A multimedia experience is important to your website for many reasons, as it allows you to combine numerous forms of content to break up large amounts of text in an engaging way.

An effective website strategy focuses on a simple and efficient user experience for visitors, whilst remaining engaging and promoting your business’s services.

Moreover, multimedia can boost Search Engine Optimisation (SEO). Google pays close attention to how well a website caters to its user, and a more complete customer experience will help rank it higher on results pages.

Through more engaging content, multimedia can help decrease bounce back rates by enticing users to interact with the many assets. An interactive website experience can be the point of difference from your competitors, and there are numerous forms of content to utilise from infographics to video content that provide a strong visually engaging element.

Images provides a great way to break up pages of text and give a visual representation of whatever information you’re sharing. Images can help users visualise exactly what you’re talking about providing context, aiding audience understanding, and can stimulate an emotional response.

The same can be said for video content where you’re 53 times more likely to end up on the first page of Google results if you utilise a video on your website.[1]

Audio content is another element that can be incorporated into your website that works congruently with visual aspects to improve accessibility and provides a multi-sensory approach to information. Through tone of voice, it can bring out personality on the website and provide a user experience that focuses on making visitors feel comfortable. In a practical sense, audio can also bring other benefits like smaller files and easier production than video elements.

There isn’t a set blueprint on what is the best way for you to build your website, but with an array of tools on offer, it is imperative that you make sure that your audience’s experience is the best it can be, and your brand maximises its potential.