What is a targeted audience and why it is so important in a business marketing strategy?

A targeted audience is a group defined by specified behaviors and demographics. Brands offer content curated to their audience’s needs, and in turn, individuals feel more connected to the brand.

Understanding your audience is a crucial aspect of effective PR and communication as your company will have a better understanding of where you need to use resources such as social media, content marketing and press articles in order to connect with these specific people. That means you get the most out of your marketing budget.

You should understand your brand well enough to know who your target audience is. These are the people with whom your brand vision and ethos resonates with the most.

An initial brainstorming session is necessary to know who your target audience of your brand is. Get as specific as possible  by identifying age, gender, education, work, income levels, where they live, interests and their aspirations. Most social media sites offer specific audience insights tools with endless research opportunities for businesses who use their platform, so this could be a good place to start.

You can also search for new audience demographics by searching for pages where your audience will be most interactive. It is important that you continuously engage with your followers by commenting and liking not only on your content and theirs, but also look to interact with your potential audience on niche pages, too.

After you have narrowed down an audience into segments, create some content to target their unique interests, and monitor the performance insights to ensure that you’re reaching the right people at the right time and with a message that will encourage them to learn more. This can be through a targeted email campaign, with educational articles that demonstrate a keen sense of empathy to your potential new customers.

When new subscribers sign up, you can also ask them about their favourite social media platforms and invite them to follow you to continue receiving relevant content.

Once you narrow down your social media audience, you can create content to integrate your marketing efforts.