How infographics can help online content stand out
How infographics can help online content stand out
Infographics are an effective way to hold reader interest and help explain complicated or data-heavy topics in an interesting and visual way.They can also be used as a tool to drive traffic to your site from social media and are liked and shared three more times than other kinds of content.
This makes them a useful conversion path that can help you generate more leads.
The human brain can understand visuals up to 60,000 times quicker than it can process written words. By creating infographics and adding them to your site, customers are able to digest complex topics easily and learn quickly. In fact, recent studies show how the majority of a website users (65%) learn more with visuals.
These tools can also help to boost your site’s traffic. Research shows that infographics have the potential to increase website traffic for 12%.
Once you gather statistics and information and organize them, you can begin to create a design that is tailored to inform viewers and help them comprehend what you’re presenting easily.
Once you created your infographics, you’ll need a place to host it, ideally, somewhere on your site where people will find it, for example, a blog post.
The visual content should “speak for itself,” if you will, so a small paragraph above the image with introductory text should suffice.
Sharing your infographics on social media with a blog or website link acts as an introduction to further reading and demonstrates that you are a champion of your field. By giving information, you can quickly start to build trust within your social media following which, in turn continues to increase your presence in other areas.
As the saying goes, a picture tells a thousand words, so it’s vital that you catch the eye with a well-crafted design.