Three ways SEO can boost your business’s growth

What is SEO? 

Search Engine Optimisation, or SEO, is the process of maximising the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. As you strategise and improve your SEO, you can rank higher on search engine results pages (SERP), improving your online presence.

There are many benefits of SEO, but one of the most significant is to boost business growth.


  1. Online Traffic

SEO is crucial in increasing online traffic to your website. In ensuring that your key words are relevant and optimised, you place higher in web searches. A clear topic focus can help you match your key words with regular searches and generate traffic. There are plenty of tools out there such as Keyword Planner that can help with your SEO strategy.

Moreover, link building is another strategy that can help boost online traffic by improving your SERP. By establishing relevant hyperlinks to your website from external sites, it can increase the likelihood of higher search engine result rankings. The higher the domain authority and quality of links, the higher you will feature on SERP.

However, the quality of your content is important for SEO, too.  Being informative and unique in addressing real issues will result in higher prioritisation for your website and a better online experience. Utilising a multimedia experience can improve your website, as discussed in a previous blog.

  1. Brand Awareness

A high SEO ranking can help improve your brand awareness by making your company more easily accessible and recognisable. Through ranking higher on SERPs, the public have increased contact with your brand and it will become increasingly associated with their search terms. Through techniques previously discussed, such as optimising key words, your company can ensure that you garner a higher domain authority and consolidate brand image in your industry.

Attracting more traffic to your website  can help lead generation and encourage engaged consumers. SEO and brand awareness work hand-in-hand for your commercial aims, promoting you as an industry leader.

  1. Company Reputation

SEO can put your company on the map. As people see your website and company name more often, they’ll begin to associate your brand as a leading player in that market.

A higher ranking on the SERPs can show browsers you’re a credible resource. Again, here link building can be crucial. Links from top performing sites in your sector impart more trust than those from a website that appear less relevant. This can help build your business’s reputation especially when paired with informative content that builds brand trust.

Strong company credibility will help you stand apart from competitors. Again, SEO tactics are reliant on consistent and relevant content that is interesting to viewers. It should catalyse relationships between your company and visitors but cannot act as a substitute.