Positioning Nurture Landscapes Group as an Industry Leader

The Client

One of the UK’s fastest growing and most acquisitive businesses Nurture Group, a leading company in the landscaping and green services industry, is strengthening its position as an industry leader in the landscaping and facilities management sectors in order to showcase its expertise in the different service offerings it provides, enhancing its brand presence and engaging clients more effectively. 

The Challenge 

Facing the need to enhance visibility, Nurture Group encountered challenges such as limited industry recognition. Despite its accomplishments, the company sought greater acknowledgment within the sectors that it works. It also needed to establish stronger connections with existing clients and attract potential clients in a highly competitive industry. The need existed moreover to showcase Nurture’s sustainability leadership and its ambitious growth story. 

The Solution

Montpellier worked with Nurture to develop their core messaging in order to better articulate the brand story and business offerings that Nurture wanted to highlight. We also developed a content calendar of thought leadership articles on the various business offerings that Nurture provides for the landscaping and facilities management press in order to position Nurture as an industry thought leader. 

Nurture is also a growing business and Montpellier has provided media relations support on M&As that the company is undertaking. This includes press releases and setting up media interviews. 

To deliver enhanced brand awareness, Montpellier deployed a comprehensive PR strategy, addressing the challenges through developing thought leadership articles published in reputable industry publications to establish Nurture Group as a thought leader in its key business sectors. 

We also augmented traditional PR by developing web articles on Nurture’s website and a robust social media strategy, leveraging appealing business content and educational posts to enhance brand visibility and engagement. 

The Outcomes

Our strategic PR initiatives yielded significant and measurable results where we secured 174 pieces of coverage in key industry publications, elevating the company’s profile and establishing it as a recognised industry leader. We also experienced increased engagement on social media platforms, growing its following and fostering positive interactions with clients and industry professionals. Nurture Landscapes Group’s strategic PR approach successfully addressed challenges, resulting in increased brand visibility, stronger client engagement, and effective communication of its business offerings, growth story and commitment to sustainable practices