Video is a powerful addition when you aim to make a human connection to a story or explain a complicated concept. Adding video content to your press communications can provides a significant boost to take-up. PR Newswire research has indicated that it can boost media take-up by reaching five time more journalists when combined with a text release.
Using our own in-house video news team, Montpellier can provide a number of incremental PR video services.
Video Press Release (Typically 90 seconds)
Montpellier’s own news video unit offers a number of packages that make using moving images within your next press story both easy and cost effect.
Mini-Doc (3-4 minutes)
Whether as an expanded news release or as sales tool, a mini-documentary is a powerful communication tool to boost engagement. Prospects need reassurance before they buy and the larger the commitment, the more important the reinforcement. Conduct your potential customers through your sales story, supported by footage from real-life examples /demonstrations and again featuring client testimonials. Mini-docs also provide a powerful device on your website and can be used in e-shots social media as well as part of your press relations.
Scriptwriting, studio, and outside camera units, interviewers and presenters are provided.
Graphics and titling within a comprehensive package of post-production.
Technology on tap
Fluke Networks. The go-to resource for network security products and testing and troubleshooting gear for IT engineers needed to ramp up their profile through a range of activities. Montpellier created high level message platforms for the business ranging from technical white papers and webinar scripts to social media sound bites and trade media bylined articles in target countries. Montpellier mobilised resources across Europe and the Middle East.
Atmosphere of trust
M+W Products. The global leader in manufacturing of cleanroom technologies and controlled environments wanted to break into new market sectors. Montpellier’s senior corporate team has been involved in development of brand positioning and internal research assignments to incorporate mission, value proposition and strategic positioning. This required interviews with client executives worldwide and market and competitor analysis, presented to the client MD and senior colleagues. The strategic map developed by Montpellier is now being implemented with roll out of collateral, events, media and social media presence worldwide.
Class People. Education recruitment consultancy LB Education Ltd started life with the initials of its founder in its name. Working closely with Lynis Bassett, Montpellier re-branded this fast growing recruitment firm Class People. And this was followed by new literature and materials. Before this was possible, and before commencing the company’s first ever steps in PR, we carried out a message review of the business, identifying and organising messages against target audiences representing the firm’s stakeholders.