MESSAGE DEVELOPMENT

When it comes to talking about our own organisations, this can be challenging, as we are often too close to see the wood from the trees.  That’s where Montpellier’s consultants can help.

To achieve this, we need to get the under the skin of your organisation, teasing out a compelling and persuasive set of consistently applied messages for your business.

We then follow this through by reviewing your current communications assets, interviewing stakeholders, internally and possibly externally, in order to determine how they think and talk about your business, and what they believe works and doesn’t work; reviewing any available information about customer perceptions or feedback, and finally gaining an understanding of what your top competitors are doing and how you are differentiated.

The message grid we develop with you can run like a backbone through all your future communications.

“If you can’t explain it simply, you don’t understand it well enough.”  Albert Einstein.

Need strategically driven PR-led communications? Talk to Phil Hicks.

Related articles

Technology on tap

Fluke Networks. The go-to resource for network security products and testing and troubleshooting gear for IT engineers needed to ramp up their profile through a range of activities. Montpellier created high level message platforms for the business ranging from technical white papers and webinar scripts to social media sound bites and trade media bylined articles in target countries. Montpellier mobilised resources across Europe and the Middle East.

Atmosphere of trust

M+W Products. The global leader in manufacturing of cleanroom technologies and controlled environments wanted to break into new market sectors. Montpellier’s senior corporate team has been involved in development of brand positioning and internal research assignments to incorporate mission, value proposition and strategic positioning. This required interviews with client executives worldwide and market and competitor analysis, presented to the client MD and senior colleagues. The strategic map developed by Montpellier is now being implemented with roll out of collateral, events, media and social media presence worldwide.

Lessons learned

Class People. Education recruitment consultancy LB Education Ltd started life with the initials of its founder in its name. Working closely with Lynis Bassett, Montpellier re-branded this fast growing recruitment firm Class People. And this was followed by new literature and materials. Before this was possible, and before commencing the company’s first ever steps in PR, we carried out a message review of the business, identifying and organising messages against target audiences representing the firm’s stakeholders.