BLOGS & COMMENTARY
Whether a multinational or start-up concern, blogging and commentary should be a central part of your online content marketing activity.
- Driving traffic to your website
- Increasing your web search performance by enhancing its authority with search engines
- Positioning and underpinning your brand and reputation for industry leadership
- Fostering improved relationships with stakeholders by providing insight and counsel
Montpellier’s team of PR and social content experts can guide and deliver in all these areas for you
Cleaning up online
M+W Products. The global innovator of cleanroom technologies wanted to use social media to get in touch with customers, prospects and with an eye on new recruits. Montpellier has deployed an ongoing social media plan that incorporated LinkedIn Pulse Blogs on the future of the cleanroom and its financial models to leverage with stakeholders and industry leaders and international exhibitions. Montpellier has further developed the social media programme implemented for this worldwide technology company, with the log strategy central to roll out across priority platforms and targeted at engagement with key stakeholders.
Ad Hoc Property Management. Best practice and innovation is at the heart of what Ad Hoc Property Management do. By offering advice on maintenance, financials, insurance and insight into changing legislation as well as commentary on the property sector as a while, Montpellier support Ad Hoc Property Management in sharing this expertise with their network of property owners, clients and property Guardians through specially crafted blogs, which are shared not only on the Ad Hoc website, but also through LinkedIn Pulse blogs, speaking directly to target audiences.
Leading the way
Leadership Trust. As breaking news and new practices are developed within the leadership development sector on a regular basis, it is vital that the Leadership Trust are informing and advising clients and customers as soon as possible. What better way to reach their international client base than through up to the minute, reactive blogging? Montpellier implemented an ongoing blogging stratagem for the Leadership Trust website at the beginning of 2015, with further blogs being rolled out onto LinkedIn Pulse in 2016 to reach an even wider audience. Additionally Montpellier leverage this original content to populate the bi-monthly digital magazine LTFocus.