Creating an Apparatus to Engage The Leadership Trusts Alumni
For more than forty years, The Leadership Trust has been at the forefront when it comes to developing high impact, unique approaches in leadership development. With an impressive network of more than 50,000 alumni, The Leadership Trust has been a driving force in the vocational development of businesses, sports organisations, and charities.
This coupled with its expansive global outreach from Aberdeen to Abu Dhabi, and Seattle to Sri Lanka, The Leadership Trust is the go-to organisation to transform individuals, teams and organisations across the globe.
Constant news and forward-thinking practices are developed with the leadership development sector on a regular basis. In order to maintain and enhance The Leadership Trusts success, it was vital that it was informing its clients and customers on these new developments as soon as possible.
In order to reach The Leadership Trust’s global clientele and expand its audience we provided up to the minute, reactive blogging on new developments in leadership strategies. Specifically, we implemented an ongoing blogging stratagem for its website starting in 2015, with further blogs being rolled out onto LinkedIn Pulse in 2016, whilst leveraging the original content to populate the bi-monthly digital magazine “LTFocus”.
We recognised that social media was integral to communicating and sharing the best practices around the globe by keeping channels open, integrating with sales teams and suggesting business development strategies over platforms such as LinkedIn. In addition, we facilitated a series of html newsletters to update The Leadership Trust’s growing audience.
In order to keep up with a growing alumni audience and outreach to key stakeholders we also supported brand communications through PR as well as social communications, including e-marketing, web services, and database services. Additionally, Montpellier redesigned The Leadership Trust’s website, including providing SEO content.
- Enabled The Leadership Trust to spearhead the leadership development sector
- Increased its social media following on LinkedIn
- Created an easy, accessible, and interactive website to entice a larger audience
- Facilitated the necessary resources to update a global alumnus on progressions in the leadership development sector
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