Facilitating 88% new user Growth & Re-imagining a brand: The Practice Group
As a key provider of ophthalmology and ENT checks for the NHS, The Practice Group (TPG) delivers well over a million patient appointments a year across the UK. Partnered with NHS Frontline GPs, TPG works alongside Clinical Commissioning Groups to deliver more than 120 community outpatient clinics per week, often helping patients with little or no English-speaking capabilities in traditionally difficult to reach communities.
TPG was experiencing consistent and wide-spread growth across the nation. We were handed the reigns on revitalising TPG’s corporate identity, giving us the opportunity to design a completely new website, whilst creating a positive social media and press profile, to support future growth.
We revitalised TPG’s branding and logo and implemented an online content and social media strategy to strengthen TPG’s public image. The new straplines we provided, ‘your partner in health’ and ‘bringing pharmacists on to the frontline’, were successful in generating interest and content from core pharmacy media outlets, including The Pharmaceutical Journal and Pharmacy Business Magazine.
We designed a new website that could facilitate thousands of patients and improved website usability. Within two months of the relaunch, 88% of TPG’s total traffic was coming from new users. By incorporating advanced SEO strategies, we continued to ensure that TPG’s web presence remained number one for the web search ‘The Practice Group’ and ‘Practice Group’.
- A new, user-friendly website that saw 88% of its traffic come from new users, within 2 months
- Focused media content from key media outlets including The Pharmaceutical Journal and Pharmacy Business Magazine
- A Successful rebranding – including a new logo and online content campaigns
- Continued presence as the number one search result for the term ‘The Practice Group’ and ‘Practice Group’, online
For more information on The Practice Group’s services, visit: https://www.thepracticegroup.co.uk/
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