There is rarely ever a one-size-fits-all solution for a PR or marketing campaign, although there are some shared attributes. One of these, in my view, is collaboration. That isn’t just limited to within an agency or creative team, or even... Read More

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At this time of year, we tend to get excited by TV Christmas ads and decorations from leading designers and brands. Something else that we as creatives look forward to is the announcement of Pantone Color of the Year by... Read More

It may sound – at face value – a little trite, but clients pay us for our leadership within the professional realm and area of our experience of expertise. As reputation management and public relations consultants, this means providing advice... Read More

Established platforms like Adobe Creative Suite and Hootsuite are likely to keep their place at the top of the Christmas tree, so to speak, for some time yet, but there are some great alternatives that have aided collaborative working. One... Read More

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