Blog
Facial recognition is under the microscope again, after football fans and civil liberties groups have criticised its deployment at the upcoming Wales derby between Cardiff City and Swansea City this Sunday. Most football fans turn up to enjoy the match... Read More
Good content and outreach are the pillars of both an effective PR and SEO strategy, so it naturally follows that these two disciplines should be made to work hard together. Which SEO tactics should PRs be using to produce stronger... Read More
Deepfake may be the newest threat on the horizon to PR and media relations. We have previously discussed other threats from our fast evolving digital sphere to the integrity of our industry, including fake news, mistrust in social media and... Read More
Up until recently we were all networking. Now, we are ‘internetworking’. A recent trip to Digital X 2019 in Cologne, and the opening speech from Deutsche Telekom’s CEO Tim Hoettges, got me thinking. He rightly pointed out that Millennials, Gen... Read More
Today, the ways in which we can communicate our clients’ mission and value proposition are endless, but when news spreads fast and wide, stories can hold less meaning. The rise of social media over the past 20 years means that... Read More
The language we choose to describe our business and its proposition is paramount to attracting the right clients, workforce, investors and other stakeholders who will be important to our future success. The same applies to non-profit making organisations whose support... Read More
Ten years ago, Bill Gates spoke about the malaria epidemic in his TED talk, Mosquitoes, Malaria and Education. Why is that talk so significant? Because, in it, Gates makes a prediction that has very recently come true – that we... Read More
We live in an age of oversharing. Social media is an endless stream of information and opinion – much of it utterly disposable. With more ways than ever of communicating, we can all feel the pressure to take part. When... Read More