Global launch runway for aerospace client
All systems go for lift off! A major global programme, spearheading world launch year for UMS SKELDAR, formed as a joint venture between defence and security company Saab and UMS Aero Group AG, a Swiss supplier of tactical unmanned aerial vehicles (UAVs). Montpellier’s team including director Philip Hicks and senior consultant Andy Parker organising and managing civilian and military media briefings in Singapore, Abu Dhabi, Kuala Lumpur and New Orleans – each important milestones for the roll out of industry landmark announcements. In tandem, Montpellier’s strategy team has completed a de-brief on the recently published Australian Defence White Paper (DWP) 2016 forming part of a focused campaign in the Asia-Pacific region for our client. Explains Philip Hicks: “This client utilises a range of skills and experience provided by our team, form high level consulting with the defence industry and analyst briefings to on the ground media relations across a number of strategically important countries.”
First picture: DSA countdown; second picture, Andy Parker, at DSA, Kuala Lumpur; third picture: Senior Editor of Military Technology Dennis-P Merklinghaus with Philip Hicks at XPONENTIAL in New Orleans; fourth picture: UMEX 2016 in Abu Dhabi was an important milestone in the world launch; fourth picture Indonesian manufacturing project
Montpellier’s work for this client has been nominated for a PRCA DARE award.