Online PR is just another way to reach the people who
have influence over our clients' brands and propositions
At Montpellier, we recognise that the online community is a vital meeting place where the people we are already engaging with via other channels are convening valuable conversations.
Online PR allows us to participate in these conversations, to influence, to listen and through dialogue to build brand value and reputation to meet our clients' strategic objectives.
A properly considered digital strategy needs to sit at the heart of communications planning, contributing to a joined up and rounded public relations programme of activity that covers the most likely and prominent bases of influence.
Online PR takes many forms, from posting thought leadership into the blogosphere to the power of social networks and online interest groups. Click through to the other sections to find out how we fulfil this.