The evolution from web design to experience design reflects a giant shift in recent years from web pages to digital products, tools, and ecosystems. Web pages are part of something more interesting: mobile apps, API’s, social media presence, search engine optimisation, customer service channels, and physical locations are inextricable from the experience a user has with a brand, product, or service on-line. 

Each of these touch-points need to be considered, designed and managed from the outset.

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