The Leadership Trust
Forty years helping organisations develop high performance teams through the very best in leadership development
Leading the way
As breaking news and new practices are developed within the leadership development sector on a regular basis, it is vital that the Leadership Trust are informing and advising clients and customers as soon as possible. What better way to reach their international client base than through up to the minute, reactive blogging? Montpellier implemented an ongoing blogging stratagem for the Leadership Trust website at the beginning of 2015, with further blogs being rolled out onto LinkedIn Pulse in 2016 to reach an even wider audience. Additionally Montpellier leverage this original content to populate the bi-monthly digital magazine LTFocus.
Developing high performance teams through their people’s individual performance is at the core of this company focused on helping organisations nurture leaders. The Leadership Trust boasts a network of over 50,000 alumni and an international rolodex. The use of social media as a way of communicating, sharing best practice and thought leadership across the globe, from Aberdeen to Abu Dhabi, Seattle to Sri Lanka – plays a central role in keeping channels of communication open and integrating with sales teams and business development strategies.
Developing high performance teams through their people’s individual performance is at the core of this company focused on helping organisations develop leaders. When redesigning the website for The Leadership Trust, it was imperative that a water tight SEO strategy was put in place. Throughout the creation of content and design, SEO played a central role and will ensure The Leadership Trust reach their target audience.
Client: – Leadership Trust
Project: – PR | Exhibition Stands | Ezine | Brochure Design
On the Frontline: The Leadership Trust.
For four decades – a milestone celebrated in 2015 – The Leadership Trust has been a driving force in the vocational development of businesses, sports organisations and charities. Recognised as a pioneer of leadership development, David Gilbert-Smith a former Special Air Service Officer successfully blended the leadership lessons learnt by Military Special Forces personnel in testing conditions with an understanding of behavioural psychology and organisational development in civilian and commercial settings.
Montpellier supports brand communications through PR and social communications, e-marketing, web services and database services in outreaching to its key stakeholders including a loyal and growing alumni audience.
E-Zines to Alumni and Stakeholders
As part of the Leadership Trust’s regular outreach and communications with its stakeholders and target audience are a series of html newsletters
A new website
Working in partnership with the client we designed and built an interactive website, through which course bookings can be made
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A complete new set of marketing literature, designed and printed in a folder with a fact-sheets to achieve simplicity and indeed print economy for when reprints or amends need to be made down the line.