Wheelchairs with Attitude – the RGK Story

The PR story behind RGK Wheelchairs, a great British success story.

Client: – RGK Wheelchairs
Project: – PR & Social

Life without limits:

This UK-based manufacturer is not just an innovator but truly a change maker in the global disability products sector.  Montpellier was inspired by the founders and team who decided to radically change the wheelchair market. The PR and media programme was designed to reflect the company ethos to provide wheelchair users with the potential to live their life to the full. From national media coverage in broadsheets including the Daily and Sunday Telegraph to Management Today and a meeting with BBC wheelchair user and correspondent Frank Gardner to leveraging sponsorship of international sports events, RGK has never looked back and continues to be in pole position as a brand, now part of Sunrise Medical.

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