Wheelchairs with Attitude – the RGK Story
The PR story behind RGK Wheelchairs, a great British success story.
Specifying to the specifiers
As in any consumer healthcare assignment in PR, the need existed to raise awareness of the brand amongst healthcare professionals and specifiers also
Building consumer awareness
The company had never embraced PR before but very soon were being profiled as a business success story and a consumer choice
Telling the business story
In the first twelve months alone, Montpellier secured major coverage in The Daily and Sunday Telegraph, Director magazine, Management Today and a host of regional business media including BBC TV
Client: – RGK Wheelchairs
Project: – PR & Social
Life without limits:
This UK-based manufacturer is not just an innovator but truly a change maker in the global disability products sector. Montpellier was inspired by the founders and team who decided to radically change the wheelchair market. The PR and media programme was designed to reflect the company ethos to provide wheelchair users with the potential to live their life to the full. From national media coverage in broadsheets including the Daily and Sunday Telegraph to Management Today and a meeting with BBC wheelchair user and correspondent Frank Gardner to leveraging sponsorship of international sports events, RGK has never looked back and continues to be in pole position as a brand, now part of Sunrise Medical.
PR builds reputation
We exist to help established and aspiring market leaders to build the market reputation they need in order to fulfil their strategic objectives.
Social commentary is integral to PR
Build a following. Social media is your own publication that lets you directly interact with your customers. It lets you become the reporter.
We helps clients be recognised as leaders in their fields by working with them to create compelling, thoughtful content on relevant issues, and finding the best channels for that content.