The NewGen Laundry Group
Montpellier has worked successfully with NewGen, which was until December 2015 part of the Brilliant Paragon Group, the latter successfully acquired by The Clean Group. Our work across the whole group of companies was complemented by our industry-wise representational work on behalf of the Textile Services Association (TSA).
Press & Media Relations Targeting Customer Verticals
Our work over five years was to build upon the industry reputation and regard for the company, including its own industry through its work with the TSA, the industry’s trade association
A comprehensive national group
Montpellier’s PR focus was devoted across the group including a series of niche market offerings from commercial laundry management software to championing national issues, including NHS nurses’ uniforms and commuting to and from hospitals
Work across a series of PR channels
Trade PR into the vertical sectors served by the group was an integral part of the communications programme
Client: – NewGen
Project: – PR | Social Commentary | Literature
Absolutely Brilliant now
For many decades known only as ‘Paragon Laundry’, latterly becoming Brilliantparagon, to reflect a major shareholding in The Brilliant Laundry Group, providing first class laundry services to a range of customers across the UK including many top national brands, from large hotel groups to the independent B&B, the car plant to the factory to the retailer, and way beyond.
Build a social following
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We work with Clients all around the world
Scandanavia, Boston USA, Seattle, Dar es Salam, Stuttgart, Oslo. Where next? Our PR and communications team have a wealth of experience in dealing with both the nuances and logistics of international markets