Montpellier helps trade association raise profile of hospitality sector’s fastest growing sector with launch of the fourth series of The ASAP Serviced Apartment Industry Awards 2016.  Montpellier has expanded the awards with addition of new categories, exclusively supported by Sky. Montpellier is retained as strategic consultancy including the judging process and promotion of the awards. Montpellier supports ASAP with a number of initiatives including communications for the ISAAP (International Serviced Apartment Accreditation Programme).

Designed to promote best practice and underline the benefits of accredited ASAP membership, the awards highlight the greatest achievements and innovations across the fastest growing sector of the hospitality industry and include 10 awards, selected from finalist shortlists. The awards will be open for submissions from 1st May until 1st July, with the winners announced on 30th November 2016 at the Gala Dinner and Awards Evening held at on the eve of the ASAP National Convention.

James Foice, Chief Executive of The ASAP said: “We are delighted to be presenting these awards for the fourth year running. The addition of six new categories for the 2016 programme is a reflection of the importance of the UK’s serviced apartment sector, and we are especially thrilled that Sky will be our partner and headline sponsor once more. This support from a major business partner and brand is testament to the popularity and reach of the ASAP Awards across our industry. It is an exciting time to be working in such a dynamic industry where innovative business models are a hallmark of this rapidly evolving sector.”

Now in its fourth year, the industry’s pioneering and first awards will again showcase the most significant innovations in the serviced apartments industry. From the Business of the Year (SME and Corporate categories) and Team of the Year to Rising Star (Under 35s) to Guest Experience, the awards are designed to celebrate the wealth of talent and creativity the industry has to offer.