Effective tips on tracking your visitor traffic (both online and phone/email):
Tracking visitors and buyers is really useful in understanding what advertising works and what doesn’t. If you know that 80% of your buyers found you via a specific advert, this shows you where/how to focus your efforts. Try using unique voucher codes for each TV advert or billboard, or using unique urls in social media posts and online adds. Then when a sale is made you can track back to where the buyer came from.