Do we want to be private or safe?

It has been proposed that Ofcom will hold social media companies to account for potentially harmful content on their platforms. This follows two recent terror attacks in London and the UK government’s aim to tackle terror threats and extremism, including the ‘influence’ of harmful and extremist content being posted and shared on social media platforms. […]

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He hid, he’s found, he’s banned from every ground

Facial recognition is under the microscope again, after football fans and civil liberties groups have criticised its deployment at the upcoming Wales derby between Cardiff City and Swansea City this Sunday. Most football fans turn up to enjoy the match and have a good time. Some may have a bit too much to drink and […]

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Could deepfake threaten public relations?

Deepfake may be the newest threat on the horizon to PR and media relations. We have previously discussed other threats from our fast evolving digital sphere to the integrity of our industry, including fake news, mistrust in social media and manipulative algorithms. The rise of deepfake is the final piece in an increasingly complex puzzle […]

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It’s all about the Journey

The language we choose to describe our business and its proposition is paramount to attracting the right clients, workforce, investors and other stakeholders who will be important to our future success.  The same applies to non-profit making organisations whose support base is vital to their ongoing objectives and reputation. In the digital age of online […]

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Bill Gates: The Man Who Made People Care

Ten years ago, Bill Gates spoke about the malaria epidemic in his TED talk, Mosquitoes, Malaria and Education. Why is that talk so significant? Because, in it, Gates makes a prediction that has very recently come true – that we would finally have a working vaccine against malaria. He also reveals the key to his […]

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How less can be more in the era of TMI

We live in an age of oversharing. Social media is an endless stream of information and opinion – much of it utterly disposable. With more ways than ever of communicating, we can all feel the pressure to take part. When Mies van der Rohe coined the phrase less is more back in the 1940s, he […]

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Could Healthcare Be The First Industry To Have AI “Colleagues”?

AI systems detecting cancerous tumours and robots assisting surgeons in operating theatres sounds like a scene in a science-fiction film; but, in less than a decade, this could become reality. The healthcare industry is slowly, but surely, heading for digitalisation as governments and medical experts recognise the potential of AI in saving lives. At the […]

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