Do we want to be private or safe?

It has been proposed that Ofcom will hold social media companies to account for potentially harmful content on their platforms. This follows two recent terror attacks in London and the UK government’s aim to tackle terror threats and extremism, including the ‘influence’ of harmful and extremist content being posted and shared on social media platforms. […]

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Moving to the cloud could give your business the wings it needs to soar

It’s 7pm and dark outside. You’re struggling to type by the poor light of streetlamps filtering through the window. The phone has been ringing off the hook all day, you haven’t had a chance to eat since breakfast and you should have gone home two hours ago. But you haven’t finished updating your spreadsheet and, […]

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He hid, he’s found, he’s banned from every ground

Facial recognition is under the microscope again, after football fans and civil liberties groups have criticised its deployment at the upcoming Wales derby between Cardiff City and Swansea City this Sunday. Most football fans turn up to enjoy the match and have a good time. Some may have a bit too much to drink and […]

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12 Days of Christmas

We love great marketing campaigns, and Christmas is arguably the most challenging time of year for brand marketing, with everyone cramming in to get a slice of the turkey. Some brands have become synonymous with Christmas, massively increased sales with clever campaigns and created adverts so popular that their release has become a highly-anticipated event. [...]

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Does your PR strategy include SEO? Here’s why it should.

Good content and outreach are the pillars of both an effective PR and SEO strategy, so it naturally follows that these two disciplines should be made to work hard together. Which SEO tactics should PRs be using to produce stronger content and deliver optimum results for our clients? Our creative director and SEO expert, Roger […]

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Could deepfake threaten public relations?

Deepfake may be the newest threat on the horizon to PR and media relations. We have previously discussed other threats from our fast evolving digital sphere to the integrity of our industry, including fake news, mistrust in social media and manipulative algorithms. The rise of deepfake is the final piece in an increasingly complex puzzle […]

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It’s all about the Journey

The language we choose to describe our business and its proposition is paramount to attracting the right clients, workforce, investors and other stakeholders who will be important to our future success.  The same applies to non-profit making organisations whose support base is vital to their ongoing objectives and reputation. In the digital age of online […]

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Bill Gates: The Man Who Made People Care

Ten years ago, Bill Gates spoke about the malaria epidemic in his TED talk, Mosquitoes, Malaria and Education. Why is that talk so significant? Because, in it, Gates makes a prediction that has very recently come true – that we would finally have a working vaccine against malaria. He also reveals the key to his […]

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