12 Days of Christmas

We love great marketing campaigns, and Christmas is arguably the most challenging time of year for brand marketing, with everyone cramming in to get a slice of the turkey. Some brands have become synonymous with Christmas, massively increased sales with clever campaigns and created adverts so popular that their release has become a highly-anticipated event. [...]

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Does your PR strategy include SEO? Here’s why it should.

Good content and outreach are the pillars of both an effective PR and SEO strategy, so it naturally follows that these two disciplines should be made to work hard together. Which SEO tactics should PRs be using to produce stronger content and deliver optimum results for our clients? Our creative director and SEO expert, Roger […]

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Could deepfake threaten public relations?

Deepfake may be the newest threat on the horizon to PR and media relations. We have previously discussed other threats from our fast evolving digital sphere to the integrity of our industry, including fake news, mistrust in social media and manipulative algorithms. The rise of deepfake is the final piece in an increasingly complex puzzle […]

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It’s all about the Journey

The language we choose to describe our business and its proposition is paramount to attracting the right clients, workforce, investors and other stakeholders who will be important to our future success.  The same applies to non-profit making organisations whose support base is vital to their ongoing objectives and reputation. In the digital age of online […]

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Bill Gates: The Man Who Made People Care

Ten years ago, Bill Gates spoke about the malaria epidemic in his TED talk, Mosquitoes, Malaria and Education. Why is that talk so significant? Because, in it, Gates makes a prediction that has very recently come true – that we would finally have a working vaccine against malaria. He also reveals the key to his […]

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Step back in time…

Step Back in Time… To celebrate 50 years of the PRCA, we’ve taken a look back at how PR has changed throughout the decades. From the nostalgic glamour and lavish parties of the 1970s to the coffee-chugging digital age, we present 50 years of PR. Which decade would you rather work in? 80s 90s 2000s [...]

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How less can be more in the era of TMI

We live in an age of oversharing. Social media is an endless stream of information and opinion – much of it utterly disposable. With more ways than ever of communicating, we can all feel the pressure to take part. When Mies van der Rohe coined the phrase less is more back in the 1940s, he […]

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Could Healthcare Be The First Industry To Have AI “Colleagues”?

AI systems detecting cancerous tumours and robots assisting surgeons in operating theatres sounds like a scene in a science-fiction film; but, in less than a decade, this could become reality. The healthcare industry is slowly, but surely, heading for digitalisation as governments and medical experts recognise the potential of AI in saving lives. At the […]

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