Step back in time…

Step Back in Time… To celebrate 50 years of the PRCA, we’ve taken a look back at how PR has changed throughout the decades. From the nostalgic glamour and lavish parties of the 1970s to the coffee-chugging digital age, we present 50 years of PR. Which decade would you rather work in? 80s 90s 2000s [...]

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How less can be more in the era of TMI

We live in an age of oversharing. Social media is an endless stream of information and opinion – much of it utterly disposable. With more ways than ever of communicating, we can all feel the pressure to take part. When Mies van der Rohe coined the phrase less is more back in the 1940s, he […]

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Could Healthcare Be The First Industry To Have AI “Colleagues”?

AI systems detecting cancerous tumours and robots assisting surgeons in operating theatres sounds like a scene in a science-fiction film; but, in less than a decade, this could become reality. The healthcare industry is slowly, but surely, heading for digitalisation as governments and medical experts recognise the potential of AI in saving lives. At the […]

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Focus on people to nurture growth

Here at Montpellier, we are all about people and the stories they tell: our wordsmiths strive to capture our clients’ personalities and vision and we always consider the audience that our words will reach; our designers capture the narrative journey of a brand in an image. So when we all got together for our “vision […]

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Branding: Aren’t we all trying to be Kim?

Brand identity is important: a recognisable name and image. Something that stands out and is easy to remember, but that doesn’t mean your identity has to be set in stone. Kim Kardashian West is one of the most recognisable names in the world. From a sordid reputation to a family friendly star. From modern day [...]

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Talking about mental health – and why it’s not as easy as you think

With #MentalHealthAwarenessWeek coming up (13th – 19th May), people are sharing their stories of their struggles and how they cope with these on a day-to-day basis. While it’s great that society is gradually getting to a stage where people feel they can be honest about their mental health difficulties, there’s still more we can do […]

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Moving pictures…

Video didn’t kill anyone, it re-invented marketing communications!   Make sure you’re not left standing still and miss the opportunity that video offers in terms of engaging with prospects and decision-makers, argues Steve Thomas, Montpellier’s Head of Audio Visual Communications www.montpellierintegrated.com/tv/ What is all this fuss about video? There may be some that have sheltered from the […]

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