Ad Hoc Property
Ad Hoc Property place Property Guardians in vacant properties to protect them on behalf of the properties owners.
Building a community
Ad Hoc required an internal newsletter to be created for its Guardians. Montpellier not only created the template, but also the section headers and content, acting as editorial and design team, interviewing Guardians across the nationwide network. The e-zine now plays a key role in helping Ad Hoc grow its ‘guardian movement’.
By offering advice on maintenance, financials, insurance and insight into changing legislation as well as commentary on the property sector as a while, Montpellier support Ad Hoc Property Management in sharing this expertise with their network of property owners, clients and property Guardians through specially crafted blogs, which are shared not only on the Ad Hoc website, but also through LinkedIn Pulse blogs, speaking directly to target audiences.
Ad Hoc Property Management requires a proactive and prolific press and media profile not only at a corporate level, but also across its seven regional offices. This is where Montpellier steps in. With strong expertise in this area, Montpellier has developed relationships with all of the national, regional and core trade, generating coverage with BBC and commercial broadcast channels (national and regional TV and radio) and press everything from The Daily Mirror to The Scotsman to Professional Housebuilder & Property Management in print and online.
By instigating a carefully constructed social media strategy, Montpellier assist Ad Hoc in filling properties, reaching new clients and breathing new life into British buildings. Montpellier has developed a number of channels to communicate with distinctly separate audiences from local authorities and dioceses to prospective guardian groups including key worker nurses and teachers.
Client: – Ad Hoc Property
Project: – PR | Sub Brand Identity | Brochure Design
The pioneer of the property guardian business model – where property owners benefit from the security and revenue provided by occupied premises and licensees find a low cost alternative to sky high rents.
Ad Hoc was founded in the Netherlands in 1990 and has since become the European market leader in vacant property protection using the Property Guardian model. Now with 17 branches in the Netherlands and UK and 150 staff Ad Hoc ensures vacant properties are protected from threats such as squatting and asset stripping through socially responsible property protection. Using Property Guardians means buildings are not left to become derelict, but instead provide affordable accommodation to responsible, working people. Ad Hoc was established in the UK in 2006 and has since grown to open 9 offices, managing hundreds of buildings and working with thousands of Guardians. Montpellier provides a full service integrated programme joining PR and media teams to digital and creative experts as part of the strategy to address the disparate stakeholders and ensure Ad Hoc continues to increase market share in a competitive and fast changing market.
A property management and search system
Montpellier’s web software team built a complete online search and property management system for Europe’s leading leading international vacant property management business, Ad Hoc Property. Click below to see for yourself
An Explainer Video Produced to Explain the Concept
Montpellier produced a 3 minute animated video to explain in a light-hearted but clear way how Guardianship works. Cost effective and effective marketing!
A series of short Videos produced my Montpellier for the Ad Hoc website
Montpellier produced a series of Vox Pop videos for Ad Hoc featuring Guardians showcasing their accommodation and their reasons for living life the Ad Hoc way! These were produced, edited and launched on the Ad Hoc website in less than ten days.