National press, mainstream TV and a hike in social traffic of a staggering 480%
The pioneers of the now implemented ‘property guardian’ model, Ad Hoc is a European market leader in vacant property protection. Founded in the Netherlands in 1990, Ad Hoc brought its concept to the UK in 2006 and has never looked back. It has opened eight new offices in the UK alone over the past 12 years, taking on more than 150 new staff in the process.
Ad Hoc was one of the initial companies to offer property guardian protection services in the UK and as a result had little pre-existing customer base.
We were tasked with opening up new UK markets, identifying potential clients and opening strong lines of communication with media outlets across the UK for AD Hoc to make that vital right first impression.
With no UK-specific online presence, Ad Hoc required a new website and online content to successfully promote its image.
Utilising our wide-reaching media sources to present Ad Hoc on the national stage, we secured coverage with the BBC, which firmly positioned Ad Hoc in front of local governments and authorities. We opened communication lines with national, regional and core-trade media, generating further coverage from the Daily Mirror, the Scotsman, the Professional Housebuilder & Property Management, along with radio coverage.
Implementing a strong social media strategy and a confident LinkedIn Pulse presence presented further opportunities to engage with potential and existing clients.
We produced upwards of 225 tweets in April 2016 and secured Ad Hoc 20,223 impressions, including twitter coverage from the Liverpool Echo.
Our LinkedIn strategy opened up an entirely new client base for Ad Hoc – providing crucial opportunities for it to secure new property owners whilst also providing a tool to engage with existing customers.
By establishing easy-access communication channels for local, key potential guardians, we were able to tap into new client markets; putting important workers – including nurses and teachers – directly in front of Ad Hoc’s services.
We designed Ad Hoc’s newsletter from the bottom up and created the content for every issue, which included interviews with property guardians to forge strong links between the various UK offices.
The finished product was highly successful and became integral to preserving Ad Hoc’s core values across new offices and has helped retain the ambition of its founders in their pursuit of protecting vacant homes.
We designed and launched a separate UK website. The original UK website was linked to the parent Dutch site and was difficult to find and slow to navigate. Our website design and content increased Ad Hoc’s online traffic to more than 24,000 users per month – an increase of 480%.
- New clients through national media outlets including the BBC and the Daily Mirror
- A 480% increase in online traffic
- Year-on-year growth of social media presence; peaks of more than 16,000 tweet impressions per week, including twitter coverage from the Liverpool Echo
- Engagement from new online markets including teachers and nurses through a successful LinkedIn Articles strategy and social media campaigns
- Preservation of Ad Hoc’s vision across new offices through the creation, and re-design of inter-company media
For more information on Ad Hoc Property Management and its vision, visit: http://www.adhocproperty.co.uk
…Or check out its LinkedIn, Twitter & Facebook